8:00 am

Hi everyone! A few months ago a friend of mine and fellow blogger, Judith, of Juicy Green Mom, contacted me about the possibility of collaborating on a joint post. While thrilled at the prospect I put it off for a while in the chaos that has seemed to be my life in the last few months! Finally last month I had some time to sit down and work on my part of the collaboration. With Judith's coordination I met up with local business owner, Andrew, from Lucid Lifestyle, in early March to pull some clothes for a post. 

Lucid is a local clothing store that "specializes in providing sustainable and ethical fashion" to Edmontonians. Prior to preparing for this post I had never been to Lucid or consciously looked at any green clothing at all, so I was uncertain of what to expect, and I must admit pleasantly surprised. The day I chose to visit Lucid they were actually having an amazing sale! Great for customers, maybe not so great for the owner, Andrew, who had to juggle the rush and helping me! He was great however! He welcomed us in and gave me freedom to check out anything in the store, made a few suggestions about new and popular merchandise, even offered us drinks! By the end of my visit I liked so many options it was honestly difficult to pick just one I ended up picking two!

Almost as soon as I entered the store I fell in love with this Natalia Romano coat! The unique design and bright colouring really spoke to me. Since the coat itself is such a statement piece I went easy with the rest of the outfit, choosing to pair it with some simple dark wash Yoga Jeans; a store favourite as per Andrew! I actually have owned my own yoga jeans in the past and can personally vouch that these jeans are SUPER comfortable and really hold their shape, and Lucid has a great selection to choose from! I added in some basics from my own closet to round things out and here you have it!

I walked away from the experience with a much greater appreciation for sustainable clothing than I had expected! Lucid really carries a great assortment of styles and choices from casual to dressier at a variety of price points PLUS you have the added bonus of knowing that your selections are sustainable and ethical! Why does that matter you ask? Head on over to Juicy Green Mom to find out! You might be surprised by what you learn!

And now for the giveaway! Andrew has generously offered Judith and me an $80 gift card, for in store or online use, to run a giveaway for our readers!  The giveaway is open to residents of Canada only and will run until May 8, 2014 at 12:00AM MST. Winners will have 48 hours to contact me with a mailing address to redeem their prize.  If I do not hear from you within 48 hours an alternate winner will be selected.  Thanks for reading and GOOD LUCK!

Jacket: Natalia Romano
Jeans:  Yoga Jeans
All thanks to Lucid Lifestyle

Purse and Gloves: Coach
Boots: Aldo
Sunglasses: Nine West

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  1. I would buy the yoga jeans! I would love to win. (: My email is (:

  2. Love Lucid Lifestyle and their take on sustainability

  3. lovely blog :)

  4. I've never tried yoga jeans before, I think I would give those a try! Mary

  5. I would use the gift card to purchase the Broken Doll Rose Cardi jacket. Super chic and just my style.

    1. Nice choice! Thanks for entering and good luck!

  6. I think I must have Yoga jeans to be as stylish as you Amanda!!

    1. LOL! They are really great jeans! You'd love them! Good luck!


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